SHAFT Original Herald Advertising MGM Richard Roundtree

Description

Four sided single sheet of paper that measures 8.75" x 11.25" in its folded state.
Offering the sale of Heralds for the film SHAFT, by the advertising agency. They charged .00 for the first thousand but another .00 to have them folded for you. Heralds are the advertising that people hand out on street corners to get you into the theater. They were typically 5 x 7 or 6 x 9 with a picture of the star or stars and general information about the film.
The theatres would take the herald and make copies to be handed out by theatre employees on street corners or in front of the theatre. If the theatre did not want to make the copies, there were several secondary
printers that were set up to sell the heralds in quantities. These independent printers were usually listed in the press kit.
Heralds were used up until the mid-1970's, particularly for major promotional campaigns.
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MEDIA MAIL:
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